Agas Go Green
April 5th 2011 Posted at General
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The essential old fashioned traditional style oven for the British kitchen is attempting to become more environmentally friendly.
Over 300,000 UK households currently own an Aga with celebrities such as Jilly Cooper, Sean Connery and David Cameron all being owners.
With present concerns over climate change and recession looming the Aga is beginning to lose it’s middle class appeal. Sales of old-style wood burning Rayburns have been increasing as customers look to save money and strive towards carbon neutrality.
The response by Aga Rangemaster has been to look at improving its green credentials. They have been working towards producing a wind powered Aga and solar powered heating system.
Aga already claim that their products are already environmentally friendly because they reduce the need to use other appliances such as kettles and are made from recycled metal. They believe that the Agas ability store intermittent energy like a battery would make it ideal for use with turbines or other renewable energy sources.
New Agas include a programmable system designed to help to reduce running costs and take advantage of off-peak electricity.
The company has already tried to provide an alternative to its carbon heavy oil and diesel by making biofuel ready Agas. Although biofuels still are not easy to buy, an Aga engineer can modify a unit to work on a specific biofuel.
Aga Rangemaster will be hoping that the new models and innovations will provoke an upturn in sales. Recent figures showed a downturn in sales as customers turned their back on the £7,0000 + cookers. Chief Executive William McGrath highlighted the influence fuel costs have had and expressed optimism for Agas new economical models.
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